Sainsbury’s
Deflation

NCA
KingHenry: CGI & Motion

To show their support for each customer during the cost-of-living crisis, Sainsbury’s cut the price of cupboard staples to help customers manage their budgets. We were tasked with designing and building pasta and raspberries as CGI static to show this, which was later brought to life with animation.

This campaign was rolled out across DOOH and underground rail.