Alzheimer’s Society
Dementia Action Week

NCA
KingHenry: Design / Typography

This campaign which uses striking quotes, inspired by real conversations with those affected by dementia, uses contextual media sites positioned at local landmarks that reflect memory loss and disorientation experienced by Alzheimer’s sufferers.

Taking over every available media site in Blackpool and showcasing 75 bespoke executions across 120 poster sites, the posters dramatize the hidden impact of dementia.