Capital

adam&eveDDB
KingHenry: Design

Capital Radio needed a complete rebrand to keep pace with its peers. 

We created a more precise, contemporary identity featuring a new logo, an updated colour palette to rectify the lack of impact in the previous identity, and a new typographic system and art direction style that dialled into the pop culture of the target audience.

We also realised the brand needed a new photographic style and curated shoots using more dynamic poses to increase the energy and character within the pieces of communication.

This whole design ethos was then rolled out across music events, OOH, social platforms, and merchandise.